It is huge, impressive and painted entirely in gold – DB Schenker presents its new Golden Truck in the U.S. and North America, which will tour the region during 2021. The truck acts as a symbol for DB Schenker’s ambition to go for gold and the company’s target to become customers’ first choice.
From left to right:
Hessel Verhage, CEO Americas
Joe Jaska, Head of Land Transport Americas
Jerome Johnson, Truck Driver
David Buss, CEO USA
“The Golden Truck is a traveling billboard meant to showcase our Americas trucking capabilities and our intent to continue building upon the trucking legacy that we’ve already established in Europe. We want everyone to know that we’re here and that we’re eager to grow our U.S. trucking business in 2021 and beyond.”
The Golden Truck was first launched in Europe during summer 2019 and drove all across the continent, visiting around 100 DB Schenker branches.
The truck driver – a DB Schenker veteran
Jerome Johnson has the honor of driving the Golden Truck in the U.S and North America. He started his career at DB Schenker fifteen years ago and is an experienced truck driver. Since the trip requires a commercial driver’s license (CDLA), the logistics provider made it possible for Jerome to earn the certification and drive the Golden Truck throughout the country.
“It’s such an incredible honor. I just keep pinching myself to think that wow, I’m the one who got chosen for this.”
The tour – from coast to coast
The trip in the U.S. will start on one coast and end on the other, with the specific path being set once the threat of COVID-19 has passed and the planned interactions are deemed safe for all involved. When the timing is right, the Golden Truck will stop at notable national landmarks such as the Golden Gate Bridge and the Grand Canyon, to name a few.
With this project, DB Schenker hopes to draw attention to its widening footprint in the U.S. With demand for trucking capacity at an all-time high – due to reasons such as the COVID-19 pandemic and the explosion of e-commerce – many shippers are in need of new carrier options to choose from.
Published: January 2021
